August 2, 2016 / robm
YouTube and its counterparts are not just for entertainment. Online videos will account for 69% of all content marketing by 2017, says the Guardian. That means that chances are, in the foreseeable future, you’ll be watching ads and articles, instead of reading them. While individual managers may just click on YouTube as a hobby, you as a business owner would be hard-pressed not to recognize its value in marketing. It is something that you and your marketing personnel can no longer avoid. Once you start making videos (that is, if you have not already), then you would need to manage them. This is where video asset management comes in. Video asset management organizes your videos and makes them accessible to you and related parties whenever you wish.
But there is more to video than those streaming images. This article classifies them into three categories, and again this is something you must realize if you are to produce a video library. And chances are, you will be. Read on for more. – Cora Llamas.
Whether they’re called digital asset management (DAM), media asset management (MAM), or production asset management (PAM), they all help organize digital libraries.